Privacy Policy

Privacy Policy

Albion Bath Company Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website https://www.albionbathco.co.uk (“Website”), contact us, or otherwise interact with our business.

1. Who We Are

This Website is operated by

Albion Bath Company Ltd, a company registered in England and Wales.
Registered office:
The Albion Bath Company Limited
Bury St Edmunds
Suffolk
ENGLAND
Company number: 16583693
VAT number: 497119455

You can contact us at:
Email: info@albionbathco.com
Telephone: 01255 831605

We are the “data controller” for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect and process the following types of personal data:

a. Information you provide directly to us

• When you complete a contact form, request a brochure, or make an enquiry
• When you communicate with us by email, phone, or social media
• When you sign up for newsletters or marketing updates

This may include your:

• Name
• Email address
• Telephone number
• Postal address
• Company name (if applicable)
• Details of your enquiry or communication

b. Information collected automatically

When you visit our Website, we may collect certain information automatically using cookies or similar technologies, such as:

• Your IP address
• Browser type and version
• Device information
• Pages visited and time spent on the site
• Referral source

Please see our Cookie Policy for more details on how we use cookies.

3. How We Use Your Information

We use your personal information to:

• Respond to your enquiries or requests
• Provide information, quotations, or brochures you have requested
• Improve our Website, products, and services
• Send you marketing communications (only where you have consented or where we have a legitimate interest)
• Meet our legal and regulatory obligations
• Maintain internal records and manage our business operations

4. Our Lawful Bases for Processing

We rely on one or more of the following lawful bases under UK GDPR:

• Consent – where you have provided explicit consent (e.g. to receive marketing communications).
• Contract – where processing is necessary to perform a contract with you or take steps prior to entering into one.
• Legitimate interests – where processing is necessary for our legitimate business interests, such as improving services or responding to enquiries, and your rights do not override those interests.
• Legal obligation – where we must comply with a legal or regulatory requirement.

5. How We Share Your Information

We do not sell or rent your personal data. We may share it with trusted third parties, including:

• IT and website hosting providers who support our Website and business operations
• Email and marketing service providers (e.g. newsletter systems)
• Delivery or logistics partners (if applicable)
• Professional advisers (e.g. accountants, legal advisers)
• Regulatory or law enforcement authorities, if required by law

All third parties are required to handle your data securely and in accordance with UK data protection laws.

6. International Data Transfers

If your personal data is transferred outside the United Kingdom, we ensure that appropriate safeguards are in place, such as UK-approved standard contractual clauses or adequacy decisions, to protect your information.

7. How Long We Keep Your Information

We only keep your personal data for as long as necessary for the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.

For example:

• Enquiry and contact form submissions: up to 12 months
• Customer account or purchase data (if applicable): up to 7 years for tax purposes

8. Your Data Protection Rights

Under UK GDPR, you have the following rights:

• Right to access – to request a copy of the personal data we hold about you.
• Right to rectification – to correct any inaccuracies in your information.
• Right to erasure – to request deletion of your personal data (subject to certain legal exceptions).
• Right to restrict processing – to limit how we use your data.
• Right to data portability – to request your data in a machine-readable format.
• Right to object – to object to processing for direct marketing or other legitimate interests.

To exercise any of these rights, please contact us at info@albionbathco.com.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk if you believe your data has been handled unlawfully.

9. Security of Your Information

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or alteration. However, please note that transmission of information over the internet is not completely secure, and we cannot guarantee the absolute security of data transmitted to our Website.

10. Links to Other Websites

Our Website may contain links to external websites operated by third parties. We are not responsible for the privacy practices or content of those websites. Please review their respective privacy policies before providing any personal information.

11. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. You are encouraged to check this page periodically to stay informed.

12. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:
Albion Bath Company Ltd
Bury St Edmunds
Suffolk
ENGLAND

Email: info@albionbathco.com
Telephone: 01255 831605